I'm Matt Herrick. I craft brand systems and motion-driven campaigns that make complex products easy to understand.

Motion & Video

Storytelling for ProNavigator, an AI Product Video

Concept, script, and motion direction for Guidewire's AI insurance product launch video.

Brand & Identity

Design for LibertyShares Subrand

Visual identity and brand system design for Franklin Templeton's ETF platform.

Motion & Video Event Marketing

Motion Graphics for 15-Foot LED Screens for Guidewire's Connections 2025 Conference

Large-scale motion design system for Guidewire's flagship annual conference.

Campaigns

Active Fixed Income Campaign for Franklin Templeton

Advertising concepting for Franklin Templeton's active fixed income platform launch.

Motion & Video

Storyboarding and Video Creation for Behavioral Finance Videos

Educational motion content exploring behavioral finance concepts for investor audiences.

Motion & Video Event Marketing

Promotional Videos for Guidewire Events

Hype and recap video production for Guidewire's global conference series.

Campaigns

Franklin Income Fund Campaign

Integrated campaign for one of Franklin Templeton's flagship income funds.

Motion & Video Event Marketing

Motion Graphics and Experiential Design for Guidewire Insurance Forum

Environmental and motion design for Guidewire's insurance industry forum experience.

Motion & Video

Guidewire Product Videos

Motion design and video production for Guidewire's core product suite.

Brand & Identity

Art Direction for SOMA Magazine

Full art direction, layout, and visual identity for the print and digital publication.

event marketing illustration

Illustrations for Rock the Roost

Event marketing, including illustration of brand animals

Campaigns

Concepting and Design for LifeSmart Campaign

Advertising concepting and design for Franklin Templeton's LifeSmart target-date fund campaign.