Concept and Storytelling for Guidewire Event Videos

Before an event begins, a video has to sell the feeling of being there. These promos are designed to build anticipation and translate the energy of an experience into something audiences can't ignore.

A series of promotional videos created to support Guidewire events and event-driven campaigns, designed to generate interest, communicate relevance, and drive attendance. While the content often touches on complex insurance products and industry themes, the primary goal was always promotional: to capture attention quickly and position each event as a must-engage moment within a crowded enterprise marketing landscape.

I led both the creative concept and the production for these videos, including concept development, storyboarding, animation in After Effects, and music selection and editing. The work required a balance between narrative clarity and marketing impact.

Each video was structured around a simple promotional arc: establish a compelling hook tied to a real industry moment or challenge, build momentum through motion-led storytelling, and land on the event as the focal point and resolution. Motion design was used to create energy and pacing, guiding attention while making abstract industry topics feel immediate and relevant. Storyboards were developed early in the process to align stakeholders and ensure the narrative and motion rhythm were clear before production began.

The videos were deployed across event campaigns, digital marketing channels, and sales enablement, helping drive awareness and engagement for Guidewire’s event initiatives. While two examples are highlighted here, I have worked on additional event videos for Guidewire, collectively supporting attendance, visibility, and positioning for Guidewire within the insurance industry.