Oakland Ballet School Branding

 

  • Background
  • The Oakland Ballet School, was founded in 1968 as the official school of the Oakland Ballet Company under the direction of Ronn Guidi. When their home base since 1973 was being sold out from under them, it was time for a refreshed look to reinforce their brand and call attention to their storied history.
  • Oakland Ballet School
  • Arts
  • Art Direction, Design, Illustration
  • Results
  • A renewed sense of identity for a ballet school formed in 1968. The excitement is palpable for students and staff about new t-shirts. The website is a professional and attention grabbing representation of the school.