Setting the Tone Before the Doors Open
Three product videos created to clearly explain complex insurance software capabilities and perform across multiple contexts — from hero placements on product landing pages to social campaigns and sales enablement.
The goal was to make highly technical enterprise features understandable and compelling without oversimplifying the underlying systems, ensuring the content could support both awareness and conversion.
I led both the creative concept and the production for these videos, including concept development, storyboarding, animation in After Effects, and music selection and editing. The work required a balance between narrative clarity and marketing impact.
Each video was structured around a simple promotional arc: establish a compelling hook tied to a real industry moment or challenge, build momentum through motion-led storytelling, and land on the event as the focal point and resolution. Motion design was used to create energy and pacing, guiding attention while making informational details feel immediate and relevant.
Storyboards were developed early in the process to align stakeholders and ensure the narrative and motion rhythm were clear before production began.
The videos were deployed across event campaigns, digital marketing channels, and sales enablement, helping drive awareness and engagement for Guidewire's event initiatives. While two examples are highlighted here, I have worked on additional event videos for Guidewire, collectively supporting attendance, visibility, and positioning for Guidewire within the insurance industry.