Designing Spaces That Build Trust
Over several years, I've contributed design work to the Guidewire Insurance Forum, Guidewire Software's premier gathering for property and casualty insurance leaders across three global regions: Asia-Pacific, Europe, and Australia and New Zealand.
These are not trade shows. They are curated, high-stakes gatherings where Guidewire's own credibility is on display alongside every keynote and every corner of the room. My work has spanned two sides of that experience: the large-format screen animations at the heart of the main stage, and the physical environment graphics that shape how attendees move through and experience the space.
The main stage screens set the tone for the entire day before a single speaker takes the podium. I've created motion graphics and animation sequences for the podium backdrops across multiple regional editions of the forum, designing work that gives each event a sense of momentum from the first moment the room fills.
Designing for a large-format event environment is a genuinely different challenge than designing for a screen someone holds in their hands. Scale changes how motion reads, how color lands, and how much breathing room a composition needs. Because the forum runs across three regions each year, the screen work also needs to hold together as a system while leaving room for each event to feel like its own thing.
Alongside the screen work, I've designed graphics for the physical spaces where attendees spend their day: signage, wayfinding, exhibition zones, and the details that make a venue feel intentionally designed rather than simply rented for the occasion.
Event environments are temporary by nature, but the impression they leave doesn't have to be.